Beyond product features: how to get noticed by early adopters

Iryna Nezhynska

Being totally engaged in creating a better UX for the upcoming digital product, we so often forget another vital for the project success moment - how to make people experience our product for the very first time. During my session I will explain: - the difference between innovators and early adopters as two first classes of customers; - how to catch people's attention when your product is not the only one in the category or when your competitors offer the same product features; - how to align your product emotionally with your customers' mood by filling gaps in their own personalities.

Language: English

Level: Intermediate

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